In the Selfish Pursuit of Surfing

"When you're surfing you're not thinking about where you parked the car or what you're going to do when you grow up... you're just there. You're in the moment. And I think in a contemporary world,...

What Makes a Good Board for Waves Like That?

“I don’t think I’m very qualified to answer that for everyone,” he laughs. “Those waves are so different depending on the surfer.” (Talking about heavy water southern slabs)

On Mid Lengths, Style, and Quiet Revolutions

“It was genuinely fun to step back and reflect on how boards are not just tools, but reflections of how people want to move through the water and, in some ways, the world around them.” - Simon Jones

What matters more? - A board that lasts a lifetime? Or one you can compost?

Every board is built by hand on the east coast of Australia using materials chosen for strength, performance, and longevity. High-density foam, quality resin, and proper construction. It might add ...

Longevity Is at the Heart of It All

Dings are inevitable. If you surf your board, it’s going to happen. What matters is how you deal with them. Handled properly, a repair doesn’t shorten the life of a board. In many cases, it extends...

Custom vs Stock - A clearer way to look at it.

When boards are produced at that scale, consistency often replaces care. The focus shifts toward keeping racks full rather than making sure each board leaving the factory is something worth standin...

A Family Business

“Working for the family business holds a special place in my heart. There is a level of trust you can't manufacture or buy anywhere else. The care is real in everything we do, because if something ...

A Simple Idea, Complex in Nature

True innovation often starts with a simple question: if you could ride just one board, what would it be? That idea led Simon Jones and Torren Martyn to develop the mid-length channel bottom keel tw...

Come Party With Us And 100+ E.A.S.T. Boards In The Desert

E.A.S.T. Fest isn’t just another surf event. It’s a living showcase of surfboard innovation with boards crafted from everything from recycled foam to cutting-edge materials. You get to see and feel...