Goods
A considered range of surf essentials, selected for performance and longevity.
From fins and wax to board socks and accessories, each piece plays a role in how your board performs and how it’s looked after between sessions. These are the details that keep everything feeling right in the water and extend the life of your equipment over time.
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The story behind the brand
I first saw surfing when I was 10 years old, gazing out of my bedroom window overlooking Dobroyd Head on Sydney's North Shore.
It was May 24, 1974, and a cyclone was battering the coast of Australia, creating some of the wildest conditions the east coast had witnessed in living memory. Little black dots made big, arcing tracks down the faces of waves and back up into the foam. I was hooked.
Crafted with care. Proven in the water.
Built by surfers for surfers.
Handcrafted since 1983
Over 40 years of shaping experience, built by surfers for surfers
Proven in the water
Ridden by world-class surfers in all conditions around the globe
Small Team, Personal Service
Talk directly with board builders, no middlemen. Family owned and operated
Global Shipping
Get a Simon Jones board delivered anywhere, no matter where you surf