Simon Jones Designs is built on a simple idea. Good surfboards come from time in the water, hands-on experience, and doing things properly from start to finish.

At the centre of it all is a father and son.

Simon Jones has been shaping surfboards since 1983. Decades of experience sit behind every curve, every rail, and every adjustment made along the way. His approach has always been steady and considered. Refine what works. Keep things honest. Let the boards speak for themselves in the water.

Working alongside him is his son, Dash Jones, who runs the day-to-day operations of the business. From customer communication through to logistics and delivery, Dash makes sure every board leaves the bay the right way, and every customer is looked after properly. The focus is simple. Keep things clear, personal, and done right.

“Working for the family business holds a special place in my heart. There is a level of trust you can't manufacture or buy anywhere else. The care is real in everything we do, because if something isn't right, it leaves only us to blame. This brand keeps me on my toes each and every day. The creativity and problem solving are some of the most enjoyable parts of my day, and I will be forever grateful for this opportunity.” – Dash.

Simon Jones Designs is a family run business. Behind the scenes, Bessie and Tahiti are a constant support, helping keep everything moving and grounded. There are also skilled hands on the factory floor who help bring each board to life. But at the core of it all, it comes back to Simon and Dash. That’s the backbone.

Every board has so many hours of care poured into it. There’s no separation between design, build, and customer. It’s all connected.

A perfect day for us is simple. Surf together in the morning. A few hours side by side in the office. Then Simon heads into the bay to shape for the rest of the day, while Dash handles logistics, marketing, and customer support. That rhythm is the business. It’s how things get done, and it’s how we like it.

The relationship between father and son sits at the heart of everything. Years of shared knowledge, different perspectives, and a mutual respect for the craft. One brings experience. The other keeps things moving forward.